News Article

As a business owner, you should be aware of generational cohorts. Here’s why…

Generational cohorts are groups of people based on a person’s birth year. And they seem to be talked about way more than they ever have been before…

Maybe because the world’s use of technology has skyrocketed in the last 10 years and cohorts like this are really important to big companies like Google and Meta.

Why? Because different generations behave, think and feel in different ways.

This is why generational cohorts are especially important to you too. Or, depending on the size of your company, something to be aware of.

So, what are the different generations out there?

Baby Boomers (1947-1964) 

Are hardworking and value face-to-face communication. Traditionally they’re seen as team players, and they’re goal orientated. They’ve got a wealth of life experience so shouldn’t be brushed aside.

Generation X (1965-1980) 

Have great work ethics, but they see their jobs as what they do, not who they are. They want a good work/life balance and prefer to work with like-minded people who share these values.

Millennials (1981-2000) 

Will make up 75% of the workforce by 2025. They want to make a difference and see their job as more than just a way to make money. They want bosses who help them develop, are transparent, and above all, treat them as individuals.

Generation Z (2001-2020) 

Have grown up with technology and are used to being constantly entertained, they want a role that will keep them engaged, with great communication, and full transparency. They want a progressive, open-minded environment to grow.

Your team are your greatest asset. Which is why it’s important to understand their drivers. Understanding their generational cohort could help guide you. If you’d like a chat about your team and how we could help, please get in touch.